Supported PR and media relations for brands including Kosas, Farmacy, Kenra Professional, Cymbiotika, Lake & Skye, it’s a 10, and Dancing Sonoma.

MY ROLE
Conducted media and competitor research, built targeted media lists, supported press pitching and product gifting, and monitored brand coverage across publications including Vogue, Harper’s Bazaar, and ELLE.

INTERN CAMPAIGN
Developed a mock PR campaign for Kosas Shiny Objects, combining experiential marketing, influencer relations, celebrity partnerships, and brand collaborations.

CAMPAIGN CONCEPT
Created the Shiny Objects Beach Club, an immersive summer pop-up designed for editors and influencers with product experiences, content moments, and strategic partnerships.

STRATEGY
Proposed Madison Beer as the campaign’s celebrity partner alongside fragrance and beverage collaborations to extend the Shiny Objects concept across beauty, lifestyle, and experience.

View the magazine for campaign planning, research + creative development.