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Public Relations
January - May 2025
JRN 230: Working With a Client
This project showcases Emily’s PR-focused collaboration with Gotta Have It Boutique, centered on building clear, brand-aligned messaging. Deliverables include a brand backgrounder, press release, newsletter, social media calendar, radio ad script, and strategic recommendations, highlighting skills in media relations, campaign planning, and client communication.
View the magazine for a deeper look.
See the overview below.
Overview
:
Acted as PR Manager for Gotta Have It, a Glastonbury boutique. Developed a full PR strategy to boost brand visibility, promote store events, and engage Millennial and Gen X women.
Emily’s Role
• Created a brand backgrounder and press releases, including articles on the store’s relocation and holiday events
• Developed a newsletter and social media content calendar
• Wrote a radio ad script
• Delivered strategic recommendations for media outreach and brand engagement
Key Highlights
• Target Audience: Millennial and Gen X women (ages 35–55) who value style, quality, and self-expression
• Competitive Insight: Positioned the boutique against local boutiques, department stores, and fast-fashion retailers
• Strategic Message: Emphasized an empowering, inclusive, and trend-forward shopping experience
• Supporting Evidence: Highlighted product diversity, customer satisfaction, and versatile pricing
Social Media Impact
“Delany’s Drops”
As part of the PR strategy, Emily recommended a targeted social media approach for Gotta Have It, including content scheduling, post concepts, and audience engagement tactics. These recommendations strengthened brand identity, increased audience engagement, and supported customer loyalty and visibility through authentic, staff-driven content.
Executed social media recommendations that grew engagement by 20–30% from January–April, with peak interaction during the Delanys drops in April–June.
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