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Social Media
November - Current
Emily Yudichak helps Somsara Art with PR outreach, Pinterest curation, photo and video editing, social media strategy, and content review. Using Canva and graphic design skills to manage content, edit images and reels, and assist with the introduction of Somsara Art, a new jewelry company that is revolutionizing the industry.
Results
Audience Growth: 1,476 followers (+5.4%)
Reach Increase: +3,805% (55K+ views, 97% organic)
Non-Follower Reach: 94% (expanding new audience visibility)
As Social Media Intern, Emily leads Somsara Art’s digital strategy and visual identity. She creates and edits high-quality photos and videos for Instagram Reels, ensuring a polished, editorial look that strengthens the brand’s presence.
Emily also manages PR and influencer marketing campaigns, identifying micro-influencers (1K–100K followers) for product gifting and UGC initiatives. She develops clear UGC creator briefs to guide seamless, on-brand collaborations and curates Pinterest boards that set the visual direction for every campaign.
Visual Framework
To connect with a fashion-forward audience, this Pinterest board showcases architectural jewelry details and bold, high-contrast lighting, setting the tone for Somsara Art’s premium look. These visual guidelines shape every photo edit, Reel transition, and UGC creator brief, helping the brand stay consistent and polished across all platforms.
Influencer Relations
Somsara’s recent ad campaign, “Layover,” featured influencer bbyg6rl Genie, a fashion lifestyle creator known for her high engagement and curated aesthetic. Through strategic research and partnership, we highlighted Somsara jewelry and generated authentic UGC, blending style, storytelling, and audience impact.
Key selection points:
• Authentic, niche micro-influencers
• Strong alignment with brand aesthetic
• High engagement and community interaction
• Consistent, visually cohesive content
• Natural integration of fashion and lifestyle storytelling
• Support for long-term brand credibility and affinity
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