EXPERIENTIAL MARKETING

Nike | Mobile Activation
Developed a mobile experiential concept around the NYC Marathon, using location, community, and brand interaction to create a consumer-focused activation.

Alo Yoga | Guerrilla Marketing
Created a street-level guerrilla campaign using interactive tear-off posters to generate awareness, participation, and organic social engagement.

Zara x Perrier | Final Campaign
Developed a full experiential launch for a conceptual Zara x Perrier fashion collaboration. The campaign transformed Zara Fifth Avenue into an immersive retail experience combining fashion, product trial, influencer participation, and UGC.

INFLUENCER MARKETING

Developed influencer strategies focused on creator selection, brand alignment, campaign objectives, deliverables, and long-term partnerships.

For my final project, I developed Create the Unexpected, a creator-led strategy for KidSuper focused on turning influencers into long-term brand collaborators. The campaign combined ambassador partnerships, affiliate creators, and PR seeding to drive authentic content, community growth, and brand awareness.