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Public Relations
January - May 2026
Supported Azione’s public relations success by managing client communications, conducting research, and preparing materials that directly supported media outreach. Assisted the team in tracking media coverage and analyzing brand performance, providing insights to inform improved future campaigns.
Key Responsibilities:
Clients: Kosas, Kenra Professional, it's a 10, Cymbiotika, Farmacy, Lake & Skye, and Dancing Sonoma
• Support public relations and media outreach for beauty and wellness brands through press reporting, media monitoring, and coverage analysis.
• Conduct brand audits and competitive research using Muck Rack to inform strategic pitches and campaign development
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• Build targeted media lists, draft press pitches, and coordinate gifting and mailers.
• Track and analyze media placements across many top-tier outlets, including Vogue, Harper’s Bazaar, ELLE, and Allure.
• Utilize CoverageBook to compile end-of-month reports and draft weekly updates on media performance and outreach.
To review pitch angles, market pitches, and mock campaigns, please view the AZIONE magazine and flipbook below.
Emily's Work:
• Recently drafted pitches for International Women’s Month, International Fragrance Day, and summer hits.
• Created audits for Cymbiotika's new product launch, NAD+, and Dancing Sonoma.
• Help organize Kosas's new Lip Pulse Plumper events and face sheets.
• End-of-Week reports and End-of-Month reports through the coverage book.
• Event facesheets with complied editors and influencers.
Intern Campaign:
Assigned to select a client and analyze a recent product launch, I chose to focus on Kosas and its Shiny Objects campaign. The project explored key elements of the launch, including in-depth product details, collaboration with 10 editors, development of an event concept, and strategic influencer pairings to effectively bring the Shiny Objects campaign to life.
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